Hence, you must rope in international SEO strategies.Īlso, optimize your website for people of other countries speaking different languages. In that case, optimizing your site would provide them with a better user experience. In some cases, your site may already be attracting foreign visitors. However, to give your website a greater chance of success overseas, you should focus on international SEO to help put your website in front of the right people.When you have a local business, why not expand it? Without international SEO, there's still a chance that your website will be discovered by customers in the countries you want to expand into, as there are a number of other factors that can have an impact, such as ad campaigns, your social media presence, and more. Naturally, the ranking of your website and additional content may affect these results, too. com/de/ subfolder to Germany, for example. For Google, you'd use Google Search Console to target your. When it comes to informing the search engines which countries you want to focus on, you can geotarget subfolders fairly easily. This will make it easier for your new audience to discover your products and help them engage with your company. If your new target audience speaks a different language, it's important that the content within the subfolder is in that language. It's also a good way to keep all of your content under one roof so your websites are easier to manage, rather than logging into numerous accounts. This approach makes it easy to add on new countries when you want to further expand into new territories. This would mean that, if your parent domain has a strong ranking, it may automatically pass down to the subfolders. Plus, subfolders may inherit link authority from the parent domain. You can separate your international audiences into subfolders, all running from your existing. com website, expanding into a number of countries can be easier with the use of subfolders (or subdirectories) and geotargeting, as we can see with this example: com website, on the other hand, may help convey that your business has an international focus and caters to a broader range of markets. If someone in China, for example, is searching the web for a product and is presented with a result that has an extension representing a country code, they may assume that the website won't contain information for their market, or won't be in their own language, and they may decide not to click on the result.Ī. com web address may help convey that your website is accessible to anyone, regardless of language or culture. In fact, it's one of the first things people see when they visit your website, and it could make the difference between a page visit or someone clicking away.Īs one of the most popular domain extensions in the world, .com is recognised and trusted around the world. com domain extension help?Ī domain name is more than just a string of letters that make up your URL. This focused approach can increase the chance that a person in your target country will discover your website, and helps you connect with the right people. ![]() However, its focus is on delivering content beyond your own country and into another country or countries a target you specify.įor example, with international SEO, you can create your website or content so that it specifically targets people living in Spain, Germany, China or anywhere else. International SEO is much like SEO in the sense that it helps search engines know what your content is and helps deliver it to the right people. But how does it differ from standard SEO? What is international SEO? Websites with strong SEO programmes may see a continual stream of visitors, as potential customers should be able to find you today, tomorrow and well into the future, regardless of any ad campaigns you might be running.įor small and medium-sized businesses looking to expand overseas, international SEO can be an incredibly useful tool. And once your advertising money runs out, you're back to relying on organic growth. While paid advertisements can certainly put your webpage on the search results page, this can be expensive. Ideally, you want those search results to include your web pages. SEO is important as it allows search engines such as Google to find, categorise and deliver search results to anyone who may be searching for your product or company. However, for your website to grow organically and naturally in overseas markets, you should be making efforts to spend time on international search engine optimisation (SEO). ![]() Expanding your online business overseas can be a great way to increase sales and reach new markets.
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